Турецкая компания Efes приступила к выпуску торговой марки "Старый мельник "Дневной дозор".
Как сообщает "Коммерсант", пиво будет выпускаться - в ограниченном количестве - двух сортов: светлое и темное. Соответствующий договор был подписан между владельцем прав на фильм "Первым каналом" и пивоварней.
Что это - продвижение популярного фильма с помощью потребительских товаров или продвижение пива - решать потребителям.
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