Мажоритарным владельцем Uusi Suomi является Никлас Херлин, который выкупил права на бренд у Alma Media в 2007 году. Издание, помимо публикации новостей, выполняет роль свободной площадки для блогеров.
Никлас Херлин входит в правление Alma Media и является вторым по величине владельцем концерна через компанию Mariatorp.
В составе концерна Uusi Suomi станет частью экономической информационной службы Alma Talent, сообщает Русская служба Yle.
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