Лимонад Angry Birds позволил увеличить продажи компании Olvi, выпускающей газированный напиток под брендом популярной игры. По словам руководителя по маркетингу Olvi, лимонад превзошел все ожидания.
Напиток Angry Birds появился на рынке весной 2012 года, за семь месяцев было продано 7 млн банок газировки.
Всего c начала года Olvi продала 12 млн л газированных напитков, доля Angry Birds составляет около трети.
"Фонтанка.fi" по материалам Kauppalehti
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